Market demand for architectural paints is still impressive

Market demand for architectural paints is still impressive In 2012, due to factors such as the control of the national real estate policies, the growth of architectural coatings slowed down; in 2013, the output and output value of Chinese coatings will continue to maintain double-digit growth. Recently, Guo Xihong, general manager of HC Chemicals Group and General Coatings Industry, predicted at the China Coatings Summit that the market demand for architectural coatings is still considerable.

New Hope: Maintaining Growth According to the statistics released by the National Bureau of Statistics, in 2012, the total output of the Chinese paint industry reached 12.7185 million tons, a year-on-year increase of 11.79%, a record high, and continued to maintain its position as the world's largest paint producer; The total output value was 293.46 billion yuan, a year-on-year increase of 12.42%. HC Network data show that in the paint products, the proportion of water-based architectural coatings increased by 2% in 2012, accounting for 38% of the paint market.

Real estate investment is a barometer of the market demand for construction coatings. Relevant statistics show that in 2012, real estate investment was 7.18 trillion yuan, and that of real estate development enterprises nationwide was 5.734 billion square meters, a year-on-year increase of 13.2%.

According to Guo Xihong, investment in some projects in 2012 is still relatively high, and the extensive infrastructure construction throughout the country provides “positive energy” for the demand of the architectural coatings market.

Zhou Rong, general manager of Shanghai Huili Coatings Co., Ltd., also stated that from last year to the first half of this year, Shanghai Huili Coatings Co., Ltd. is on the rise in building interior walls, exterior walls, waterproofing, mildew proofing, and heat insulation products. However, in the case of common coating products, such as interior wall coatings, the market growth is slowing down. In the external market in East China, the development of the second and third tier markets is very fast, with an increase of 20% to 30%.

Li Xiuzhou, chairman of Guangzhou Xiubiro Chemical Industry Co., Ltd., believes that the market development momentum of architectural coatings has been good in recent years. The worst profitability level is in 2011, and its 2013 overall development prospects are optimistic.

At the same time, Guo Xihong said that many paint distributors plan to set up additional market outlets in the county towns of the third and fourth tier cities, and that about 63% of dealers’ growth plans will exceed 20%. "With the demand for township and village markets in the third and fourth tier cities gradually being tapped, especially the promotion of urbanization policies, this is a blue ocean for the future development of the paint industry." Guo Xihong optimistically predicted.

The chief executive of Nippon Investment Co., Ltd. Guo Wei also said that last year, the total output of the Chinese paint industry exceeded 12 million tons. After 10 years, only 2.5 million tons of wood lacquer will be used, and nearly 4 million tons of architectural coatings will be painted. Enterprise products enter the market, and this market will continue to expand. The paint market in big cities is developing, and the paint market in third and fourth-tier cities is also rapidly developing.

New Market: Second Renovation With the continued regulation of real estate, cakes in the new housing market will become smaller and smaller this year. Many paint industry people will look to the secondary decoration market from the new house. The Chinese paint industry once regarded the Chinese recoating market as the second leap in the development of Chinese coatings.

According to Guo Xihong, the renovation cycle of public buildings in China (including commercial operations, office buildings, hotels, theaters, etc.) is about 5-8 years, and the family home decoration is updated in 8-12 years; public buildings are being renovated. The proportion of 80% -100%, the proportion of family housing for the second decoration is 50% -80%.

Guo Xihong expects that after 1999, the growth rate of the stock of building stock will be over 10%, and the proportion of stock building renovation and decoration needs will increase year by year in the “Twelfth Five-Year Plan” period. In 2012, the value of the secondary decoration of commercial housing construction was at least 900 billion yuan (not including the inventory update demand of commercial offices and hotel buildings before 1998), accounting for about 40% of the total production value of the decoration industry in 2012.

“The completion area of ​​China’s second-century decoration and decoration will gradually enter the completion stage of the end of the century and the beginning of this century. The market for the second decoration is very large, which can slow down the impact of new building decoration orders caused by real estate regulation.” said Guo Xihong. .

Guo Yu said that the repainting of old houses and rebuilt houses has both repainted outdoor spaces and repainted interior spaces, which has brought greater room for development to the Chinese paint market. The second renovation of housing involves exterior walls, wood lacquer, VU floor paint, accessories, and waterproofing. This market will open a new industrial chain.

Guo Yan reminded that for consumers, secondary decoration is selective demand, rather than rigid demand. This new business model requires companies to transform from selling products to selling services and fully building the entire value chain.

New orientation: innovation and environmental protection In 2009, the total output of China's paint industry surpassed the 7 million tons mark for the first time, surpassing the United States, and logically becoming the world's largest producer of paint production. In 2011, the total output of China's paint industry reached 10.795 million tons, surpassing the 10 million-ton mark for the first time, and continued to maintain the world's number one production and sales volume.

Relevant sources believe that China has become the world's largest producer of paint, but unfortunately China is not the world's top painter, with a small brand, large output, and serious industrial homogeneity.

Guo Xihong believes that the current innovation capability of the paint industry needs to be enhanced, and there is no significant increase in independent research and development product projects. Some high-end technologies introduced have not yet been fully digested. The high-end product market for raw materials is still occupied by foreign brands, and homogeneity of products is serious. The contradiction between product structure adjustment and upgrade still exists.

Lu Guoyuan, chairman of Jiangsu Chenguang Coating Co., Ltd., said that the development of the company must start from innovation, and it is also very important to adhere to the industry standards for architectural coatings. "We must start from ourselves and we should not engage in vicious competition and not bid at low prices. Only in this way can our market be healthier and more harmonious," said Guo Guoyuan.

The “Implementation Opinions on Accelerating the Development of Green Buildings in China” issued jointly by the Ministry of Finance and the Ministry of Housing and Urban-Rural Development mentioned that by 2020, green buildings account for more than 30% of newly-built buildings; by 2015, a new green building area will be 1 billion square meters. More than meters.

According to the relevant provisions of real estate construction, high-rise buildings are forbidden or relatively reduce the use of face bricks or curtain walls as exterior wall materials. With the introduction of relevant standards for green building blueprints, functional coatings such as low VOC, low carbon, energy saving, thermal insulation, and radiation protection will have a broader space.

Therefore, Guo Xihong suggested that the architectural coatings industry should devote more efforts to eliminating obsolete production capacity, energy saving and emissions reduction, and developing environmentally friendly, high-end, and high-functionality products, strengthen scientific and technological innovation, and accelerate the promotion of corporate innovation strategies. To focus on the transformation of independent research and development, through independent innovation, to enhance their own core capabilities and profitability.

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